Last Saturday I had one of my friend writing about the old nostalgic movies. Even I thought of doing so but had already posted my blog earlier that evening. But hey!! Its Saturday again .But it won’t be my nostalgic movies but on similar lines its TV ads. Since childhood we’ve been glued to the idiot box and have seen 100’s and 1000’s of TV ads.
I have also referred the ad using their you tube links and some pics to help you all to brush up your memories.
RASNA - I love you Rasna
http://www.youtube.com/watch?v=pKHo-2LNDi8&feature=related
Rasna ad became a huge hit when it was played right before and during the fifteen-minute cartoon, shown on Sunday evenings, Spider-Man. It showed a lot of kids drinking Rasna, and it included the fat guy who drank a huge jug of Rasna.
Once Rasna became part of the Sunday morning line-up of ads, they added a cute female to the ad saying: I love you Rasna! She was one more reason for the ad being a hit and her hairstyle became a huge craze.
RASNA ad sent kids scampering to parents, demanding a glassful too. Truly, a lovely drink and this ad did bring a smile on my face.
POPPINS - Goli Rainbow wali
For me, the brand evokes a feeling of nostalgia since this was among the most popular brand when I was a kid. Poppins was liked by me because of its taste, color and of course economy. Where else can you get 10 candies in a packet that too in different flavors.BOLO!!!
LIJJAT PAPAD – Karram Kurram - Kurram Karram
Majjadaar lajjadar swad swad mein lijjat lijjat papad. He he he he he he
http://www.youtube.com/watch?v=YSqnxoHyMF0&eurl=http://india90.blogspot.com/2007/12/rememberthe-crazy-bunny.html
I distinctly remember this being one of the standard advertisements on TV until the mid 90’s. The product itself was made by a Shri Mahila Griha Udyog, a cooperative based in Gujarat. The Sri Mahila Griha Udyog story is pretty inspiring. It was founded by seven illiterate and women who borrowed Rs 80 to start a papad business which grew from a turnover of Rs 6,196 in the first year to Rs 300 crore in the next four decades, involving over 40,000 women. The ad was fairly simple, but its manic bunnies and the karram kurram jingle continue to lure people towards this multi- crore brand.
I used to love the way the girl presented this ad dancing around clad in a red dress.
WHEEL
This got famous as it claimed to have lemon in it but apparently I came to know that the company was later sued to just have lemon perfume. Sad for them…My sympathies…..kudos to the news agencies of that time that was public oriented and seeked for the news appropriate for the junta.
PEARS - Pure & Gentle
Remember the little girl who used to see her mom through the soap in the bath tub. Pears soap has no equal. This has been one of the all time popular soaps and is many peoples favorite. It was advertised to be gentle enough, even for baby's skin. The cause of its transparency which was its main attraction, was due to retention of glycerin.
NIRMA – Doodh si Safedi
Washing powder Nirma.
You may remember the girl in this ad who used to swirl around in skirt. Well the company has grown,so has the brand and so has its ad sense…..
LIRIL - La la la la la la la la laa la laa
http://www.youtube.com/watch?v=Y9-1XD9VvX4&feature=related
It used to be the hottest ad. I still remember LIRIL girl drenched under the falls wearing only bikini. The ad was all about waterfalls, abundant water and the girl splashing about in total abandon singing “la…la la la laaa...”. It captured the imagination of an ultra-conservative Indian society.
Those days color TV viewing itself was bonus and Liril ad was a definite hit. I remember this ad and I also remember how parents used to frown at it.
GEMS
Who can forget the unique, brightly colored chocolate buttons with crispy shells, encased in a pack that's as colorful as the product itself? When this ad came on TV, it showed heaps of gems and I as a child would wish how I could break the TV so that all the Gems fell in the room ;o)
Did you know: The colorful world of Cadbury Gems does not include the color black.
A notable observation you see.
http://www.youtube.com/watch?v=-4FIZGpt_cg
This ad by Raju Hirani was an effective one though not as effective as is current films.I used to think how nice would this glue be later I knew that the ad was a mere exaggeration. Prahlad Kakkar ki Jai Ho!!!!
DAIRY MILK – Kuch khaas hai hum sabhi mein, asli swad zindagi ka
The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. I was a real fantasy for me during my childhood.
http://www.youtube.com/watch?v=H10V5_neQrA&feature=related
However, the one with the "girl dancing on the cricket field" has remained etched in everyone's memory, as the most spontaneous & un-inhibited expression of happiness.
Cadbury’s Dairy milk had a good line of ads aired timely.These were quite laudable.I hope Kraft’s food does maintain the glory of Cadbury’s.
http://www.youtube.com/watch?v=N6V-ExuyyJU&feature=related
http://www.youtube.com/watch?v=M_2EEuW4r-w&NR=1
BAJAJ - Humara Bajaj
Do I need to say more..Its a glory for bajaj to create such a brand. Curse them on stopping the production of scooters.
http://www.youtube.com/watch?v=xEV8MWd1p3M&feature=related
DOODH - doodh doodh doodh doodh doodh……wonderful doodh……..
http://video.aol.com/video-detail/doodh-doodh-wonderful-doodh-amul-ad/3419253572?icid=acvsv3
How can I forget this one. Belonging to the milk city of the country I’ve been feeded this song in my memory.Though amul as a brand wasn’t promoted but it was just good field set up to boost their sales. Who else can know more about this brand????
DHAARA – Dhaara Dhaara…Shuddh Dhaara
http://www.youtube.com/watch?v=FTuudwy0o8w&feature=related
Another Anand City product.I am proud be brought up in Anand. Any ways talking about his ad….
Another Anand City product.I am proud be brought up in Anand. Any ways talking about his ad….
Remember this cute ad where the kid left his house saying no one loves him and then his Ramu Kaka brings him back from railway station saying his mom has made jalebis. The expression on the kids was so adorable when he says….. Jalebi.Not to forget his loving ‘Ramu Kaka’ too.
COMPLAN – I am a Complan Boy…. I am a Complan girl
http://www.youtube.com/watch?v=t-fysFHfBYM&feature=related
The complete planned food! Perhaps the most expensive milk drinks in India that came in every imaginable flavor possible. Did you ever imagine that the cast in this ad would be popular bollywood stars. Yes!! My friend the boy in this ad was none other than ‘Shahid Kapoor’ and the cutie was ‘Ayesha Takia’.
BOURNVITA
Yummy in powder form too! They call it a chocolate drink, but it’s more malty than chocolaty. Enjoyed it, both hot and cold. I used to put few spoons in a small katori and let it solidify and make a ball out of it and enjoy the hard chocolate candy in the cheek side..
BROOK BOND TEA
The tea brand in India. There is Brooke Bond Taj Mahal with the famous tabla jugal-bandi ad in which Zakir Hussain plays the tabla with his dad and says Wah! Taj, Wah! in the end. Taj Mahal tea became synonymous with all tea bags in India.
http://www.youtube.com/watch?v=rS2n18lTCSo&feature=related
The first, orange soda in the market. Collecting gold spot caps were quite a craze at one time and were traded for Jungle Book stickers. The gold spot ads too were quite funky and focused on the latest craze of the generation.
I remember this drink when the stomach got upset and mom used to give this to me. This lemony taste drink became very common and I remember at my grandmothers village people used to call all other soft drinks also as Limca. I have not heard of having any limca equivalent in other countries.
THUMS UP - Taste the thunder.....
Very distinct from the other colas owing to the stronger, fizzier, and less sweet taste. Back in the days, when Coca Cola and Pepsi were still unheard of in India, the drink overshadowed a lot of its contemporaries like Campa cola, Double seven and Dukes. Interestingly, it was marketed as a manly drink, and was deliberately packaged in chafed up bottles. My friend told me that in road side they sell masala Cola, where they add chat masala and a wedge of lime in the bottle, shake it up, it fizzes a lot and drink it. Believe me, I tried it and it really is very tasty. Now I make sure to buy thums-up from any restaurant to make this lovely masala cola.
FROOTI
mango footi..fresh and juicy...
The first Indian drink I know that came in paper boxes or to be more specific Tetra pak containers. At a time when the other sodas in glass bottles were not convenient to carry, Frooti was the only thing I used buy to take to picnics or when traveling by trains.
Sunday ho ya Monday roz Khao ANDE!!
Now the subject of eggs has been very much talked about in my home, the sheer number of eggs eaten by us, the absolutely strange routine of eating 1 in the morning and 1 in the evening and some peripheral topics like hard boil, soft boil etc etc..
NECC backed egg campaign called "Sunday ho ya Monday roz Khao ANDE" was rage and this ad resulted in quick rise in egg sales over the country. Later bird flu took its toll on all hatcheries and poultries but the egg consumption regained momentum all due to this one liner” Sunday Ho ya Monday roz Khao Ande”.
P.S:Do post your memories on this blog and help me recollect more such ads…
Adios…..have nice time reading…
oye babu, vo gaana kaunsa tha jo tu gaata rehta tha??.. vo koi chocolate ka tha.. nd animated one...
ReplyDeletekitna mazaa aye re.duniya dairy milk ki ban jaye..and continues..
ReplyDelete